Dedicated to surprise, staffers keep genders classified, offering items in girl or boy options

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Shelves overflow with Oh Soy eco-friendly one-pieces ($28), latex-free WubbaNub Pet pacifiers ($16), and 100% cotton Moby wraps ($44).

Expecting mothers who prefer to keep their baby's gender a secret can await pink or blue garments by way of Babytique's Not Finding Out baby registry. To keep babies' secret identities confidential, expectant mothers can ask doctors to covertly tick off the correct gender on a Shhh! Card and mail it to the store, where gift items take the forms of pink blankets or blue pickup trucks. Items such as plush-toy pacifiers, eco-friendly organic cotton-and-soy onesies, and business-school admissions tests are also available, as well as an array of toys, apparel, and bedding in gender-matching colors and designs.