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Beyond Bricks MarketingSo the world wide web has been around for a couple of decades now. Of course, back in the early 1990s, probably no one could have imagined that one day their company would be as good as dead if they didn’t have a website. Today, a web presence is absolutely essential. And yet, today, still, one out of two businesses do not have websites. Given that automobiles and public transit make it easy to visit a business a few miles from your house that offers a better product or service than the one next door, your website and your online marketing efforts are key to bringing in those customers who are close enough to not mind the drive, but far enough to not know you exist otherwise. If you don’t have a website, you are limiting yourself to a customer base of those in your immediate vicinity and anyone else who might hear about it through word of mouth or some other old-fashioned way, such as the Yellow Pages. You want your customers to know that what you do, you do the best. You keep with the times. You use the best equipment, you deliver the best stuff. And if you’re thinking it doesn’t matter if your customers perceive your operation as outdated, think about this. An old coffee maker from the 1950s probably still makes coffee, but would you rather fuss around with that one or with your brand new, state of the art espresso machine that makes you a perfect cappuccino with the touch of a button, and with no messy cleanup?