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For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and makeup enthusiasts around the world who want high-performance, innovative makeup in vibrant colors and with truly long-lasting formulas. The brand maintains a strong focus on educational artistry; in 2002, founder Dany Sanz opened the MAKE UP FOR EVER Academy in Paris. Now, Sanz’ techniques are taught by makeup professionals in private classes and group seminars. The makeup school brings the practices and education philosophies of the Academy to life for their clients.In the 1980s, Sanz worked as a painter and sculptor in Parisian cabarets and theaters. It was here she realized the makeup market was lacking an all-encompassing line—one that featured products of every texture and color makeup artists could need in the fashion and show business industry. Sanz launched MAKE UP FOR EVER at 5 Rue la Boétie in Paris in 1984, where the original store remains. After launching in New York in 1995, the company was acquired by Louis Vuitton Moët Hennessy (LVMH) in 1999, and the brand’s products are currently sold at Sephora stores around the world, and on Sephora.com.