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Now celebrating its four-year anniversary, RuMe launched on Earth Day in 2008 with a simple mission: to help consumers save the planet without sacrificing style. That’s why the company’s reusable totes come in dozens of fashionable designs, from polka dots to flowers to cheerful drawings of fruit. Each bag can hold up to 50 pounds and folds up to the size of a cell phone for easy storage. Now offering iPhone covers, running wristbands, makeup bags and more, all of RuMe’s products are manufactured with the same strict fair-trade practices as their collapsible totes. Their designs are also innovative. A new luggage tag comes imprinted with a cloud-based QR bar code so contact information can be updated online and accessed by scanning the code with a phone.